Hoops Against Hunger

The Southern Conference has been known for decades for their high academic standards, tremendous faculty, staff, and their nationally recognized athletic teams. But SOCON is known for so much more as they bring their highly contested conference basketball championships to Asheville each March.

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Not only to bring excitement and a top level of competition of the men’s and women’s basketball title to the Harrah’s Cherokee Center but they also show what true champions they are.

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Each year, Southern Conference Basketball joins Eblen Charities, Ingles Markets, and area hotels in collecting food for the Hoops Against Hunger program. This year we collected over 9000 pounds of food that was delivered to the Buncombe County Family Resource Center to help feed kids during school breaks.

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Participating hotels included: Cambria Hotel, Crowne Plaza, DoubleTree Biltmore, DoubleTree Downtown, Embassy Suites, Hilton Garden Inn Asheville, Hilton Biltmore Park, Holiday Inn Biltmore West, and Renaissance Asheville.  Congratulations to the 2025 winners: First Place, Hilton Garden Inn Downtown and Second Place, Embassy Suites Downtown.  Thank you for your support!

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We would like to thank our partners who make the Hoops Against Hunger Program possible: Ingles, Southern Conference, iHeartMedia Asheville, WLOS, Asheville-Buncombe Regional Sports Commission and Explore Asheville.